Despite advances in technology and access to modern solutions that make life better and simpler, over 70% of Kenyans especially in rural & peri urban areas still face difficulties in accessing these solutions & technologies to challenges in tackling poverty. Consumers often lack convenient access and at times have no knowledge of the existence and use of such products. Where they exist, distribution of these solutions is largely fragmented with no single local trusted & affordable source for a variety of these life improving solutions & technologies.